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It is a state of mind as well as a badge of pride. Wherever you are in the world, be a New Orleanian. This means different things to different people. Overall, it usually means sharing a love for food, encouraging the thrill of music, and spreading the joie de vivre every where you go. It means you feel the spirit of New Orleans and you let her shine through in any situation, at any place and time, and in every way possible.
Thanks to Jimmy Fallon, Sienna Miller and others who are sporting the shirt. It is appreciated. Gotta keep NOLA on folks' minds.