Justin Shiels

How did INVADE come about? How do explain the mission of the site and brand?

I created INVADE because I am passionate about the local creative culture–those people that despite amazing talent, somehow stay under the radar. I also specifically wanted to be a part of reframing the way that the world sees the South (and more personally New Orleans). Our biggest priority is creating compelling content that emulates the tone of the contemporary South: authentic, intriguing, and inspirational.

INVADE’s goal is to be the catalyst for social change, by focusing on the thinkers, makers, creators, and doers that need a little bit of support to get to that next level.

What keeps you in New Orleans?

There’s something amazing about this city. Maybe it’s the food or the live music or the fact that we’re almost always celebrating something.  I moved here for undergrad and 12 years later, I’m still here. 

What should someone add to their bucket list for experiencing New Orleans and the surrounding Parishes?

If you’re coming to New Orleans for food, you have to try Willie Mae’s Scotch House. Their fried chicken and red beans are the best in the city. 

If you’re coming for jazz, you have to visit Irvin Mayfield’s new space on Oretha C. Haley, The Bolden Bar. 

If you’re coming for drinks, you have to get a Sazerac from The Sazerac Bar.

What does it mean to be a New Orleanian?  

Boldy dancing (preferably intoxicated) to the beat of your own drum. 

What neighborhood do you live in? 

Central City and I live and work on Oretha C. Haley.

What is great about your street and block?  

I moved to the neighborhood 2 years ago and I am excited to see it flourish. There’s the Ashe Cultural Arts Center, Southern Food and Beverage Museum, Church Alley Coffee Bar, Zeitgeist, Purloo, Casa Borrega, Cafe Reconcile, and now our new design focused shop at 1618 Oretha C. Haley.

Snowball flavor(s) 

This is a little strange but my favorite is lemon-lime mixed with ice cream flavor. The best one I’ve found is at Hansen’s

Who would be your ultimate festival headliner? 

Hands down, my favorite local act is Tysson featuring John Michael Rouchell. 

How do you do Mardi Gras Day?  

Mardi Gras Day is all about watching Zulu in Central City. 

Your favorite Dirty Coast shirt design?   


Reading next

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Journal

Here we share things we find interesting about New Orleans and the Gulf South, organizations and people that deserve more attention and answer some questions about the area.

View All Posts

Owned By Locals

Dirty Coast was founded in 2005.
Our Story.

Free & Easy Returns

If the shirt fits, wear it. If not, we got you covered. Happy Returns.

Our Lifetime Discount

The Lagniappe Coin is a perk for life.
Learn More.

Work With Us

We're always looking for local partners, designers, and artists to collaborate with. Reach Out.