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Why New Orleans?

We started Dirty Coast in 2004 to up the ante on what was passing for local apparel. After the storm, our work took on new gravity as the city rallied around shared symbols and a renewed sense of pride.Now—more than 15 years later—we’ve evolved along with our city, becoming both a tourist destination and a local favorite. Our shirts are secret handshakes, game day standards, and Mardi Gras uniforms. They venerate our icons, promote our causes, and celebrate our way of life.

Our first fundraising shirt With Levees.org

100% handmade soap bar

Our Save the gulf walrus shirt in response to the  bp oil spill

400+ of shirt designs later, we’ve honed a distinct voice and fostered real trust with our community. We’ve developed a reputation for knowing where to find the perfect poboy, which dive bars have the best jukeboxes, and which festivals you can’t skip.

Everything we make is a proclamation of love. When you truly love something, you share it with as many people as you can. And so, whether you’re a Charity Baby, a transplant, or simply passing through, Dirty Coast helps you be a New Orleanian wherever you are.

We take our connection to the Crescent City seriously. We invest in local creators, partner with those around us making a difference, and lend a hand whenever we can.

Why T-Shirts?

You don’t need to be witty to sell t-shirts. Want proof? Take a stroll down Bourbon Street and see what passes for clever: Drunk #1, Drunk #2, and I Put Ketchup on My Ketchup.But to galvanize a motley city under one banner, to revel in its glorious contradictions, to celebrate its hard-won triumphs, and to critique its foibles and hypocrisies—all with t-shirts? That takes some talent. And it’s a challenge we’ve gladly taken on.

as natives to new orleans, there was no brand to represent us when we started in 2005.

We strive to create t-shirts that transcend the laundry pile.

100% handmade soap bar

WWOZ.org has been one of our longest running partners.

Our designs aspire to a higher standard than mere recognition, tribalism, or kitsch. At their best, our shirts stoke nostalgia, spark conversation, and make people laugh. They elicit knowing nods at your neighborhood bar and hearty “who dats” in foreign airports.

We make t-shirts because they’re democratic, both in appeal and in execution: everyone wears them, and anyone can make them.

At Dirty Coast, we believe they can be civic-minded too. We are always looking for local partners we can support with a t-shirt. Fundraising tool and conversation starter, a well made shirt is a walking billboard and the wearer the spokesperson.

Why More?

While we still love making t-shirts, our ambition has us seeking bigger canvases than a screen print can provide. There’s simply too much worth sharing here.We want to write, record, film, and photograph. We want to evangelize our city with whatever tools we can, providing both breadth of interest and depth of understanding to convey our delirious love for New Orleans. With a little help from our friends and collaborators, we can create an online home for knowledge, opinions, and stories that help us love our city better.Here, we can share enthusiasms, give recommendations, and tell tall tales. We can cheerlead, criticize, and engage in a little friendly argument about who we are and what we want from our city. You’ll leave with a new favorite song, a cocktail recipe to try, and a few deep cut facts to share at your next crawfish boil. 

Meet our team

meet our team manager

Micayla 

Micayla went to NOCCA, her favorite design is "Keeping New Orleans Green" and her favorite restaurant is Mandina’s.

meet our team SEO

Katie

Katie went to Mount Carmel Academy. Their favorite t-shirt is Lake Pontchartrain, and their favorite bar is The Bulldog Mid-city.

meet our team design

Glenn

Glenn went to Warren Easton in Nola, his favorite shirt design is see ya in da quarter, and his favorite bar is the Allways Lounge.

meet our team marketing

Ginny

Ginny went to Milton Hersey School in Pennsylvania, her favorite Dirty Coast tee is Tchoupitoulas Guts, and her favorite bar is the Allways Lounge.

meet our team manager

Cat

Cat went to Archbishop Chapelle Highschool (go Chips!!), her favorite DC design is “Yeah You Right” and her favorite restaurant is Mona Lisa.

meet our team SEO

Susan

Susan went to Ursuline, LSU and Tulane Law, her favorite DC design is “New Orleans, It Sticks To You” and her favorite restaurant is Lola’s.

meet our team design

Blake

Blake went to Jesuit and Sewanee, his favorite design is "i Know What It Means" and his favorite restaurant is his Mom's house.

meet our team marketing

Rachel

Rachel went to SUNY New Paltz, her favorite DC design is “Free Sean Payton” and her favorite restaurant is Hambone.

meet our team manager

Price

Price went to Rummel, his favorite Dirty Coast design is “SwampAss”, and his favorite restaurant is Bachi Canteen.

meet our team SEO

Aaron

Aaron went to Brother Martin High School, his favorite design is “If You Can Read This You Are a Local” and his favorite restaurant is Jacques-Imo’s.

meet our team design

Alex

Alex went to Jesuit High School, his favorite design is “Union, Justice, Crawfish” and his favorite restaurant is Liuzza’s.

meet our team marketing

Mike

Mike went to school at Ouachita Baptist University, his favorite DC shirt is “On Cloud 9” and his favorite restaurant is Parkway Bakery & Tavern.