Blue Plate
Born in New Orleans in 1927, Blue Plate Mayonnaise has become an integral part of the Gulf South's rich culinary tapestry. Blue Plate's unique recipe, using only egg yolks, creates a richer, creamier texture that for generations has been the secret ingredient in maw-maw's potato salad, Creole tomato sandwiches on Bunny Bread, and the perfectly dressed po'boy. Blue Plate Mayo invites food lovers to taste a piece of authentic New Orleans flavor - that's the good stuff.
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The Beginning
1929: Blue Plate Mayonnaise is introduced - Charles A. Nehlig, operations manager for Gulf and Valley Cotton Oil Company, conceived the idea of entering the mayonnaise business. Blue Plate Mayonnaise was launched as a $5,000 experiment within the Wesson Oil and Snowdrift Company.
Unique recipe: Blue Plate's success was built on its distinctive recipe using only egg yolks, which created a richer, denser flavor and creamier texture. Extensive taste tests with 100's of housewives ensured consumer appeal from the start.
Southern tradition: Blue Plate Mayonnaise quickly became an integral part of New Orleans cuisine and broader Southern culinary culture, featuring in dishes like potato salad, remoulade sauce, and dressed po'boys.
Expansion: By 1949, just 20 years after its inception, Blue Plate had grown from a $5,000 investment to a $20 million-a-year business, becoming New Orleans' largest food processor with distribution throughout the South
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Gretna to MidCity
Originally produced in a little warehouse in Gretna, Louisiana, across the Mississippi River from New Orleans, Blue Plate was one of the first commercially prepared mayonnaise brands in the country. In 1941, Blue Plate expanded to a new (and at the time) ultra-modern factory building in New Orleans’ Mid-City neighborhood. This iconic Art Deco building is now on the National Register of Historic Places.
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Spread The Love
Blue Plate Mayonnaise is known for its commitment to quality and tradition, and it continues to be a preferred choice for many consumers, especially those who appreciate its unique flavor and its association with Southern cooking. While the brand has evolved over the years, it has maintained its place as a well-respected mayonnaise brand with a rich history.
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Custom Products With Select Partners
Our other company Bayou Brands helps to design, produce, market and fulfull merchandise for partner brands, small businesses and non-profits.
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