Neighborhood Overview
The Desire/Florida neighborhood, situated in New Orleans' Upper Ninth Ward, represents a community with deep historical roots and remarkable resilience in the face of multiple structural challenges. Bounded by the Industrial Canal, Florida Avenue, Almonaster Avenue, and the CSX Railroad, this area was predominantly marshland until the mid-20th century when it was developed for industrial uses and working-class housing. The neighborhood's identity was significantly shaped by the construction of the Desire Housing Project in 1956 (demolished in the early 2000s) and remains influenced by its industrial surroundings, historic disinvestment, and the determined spirit of residents who have maintained community bonds despite institutional neglect. Far from tourist routes and often overlooked in broader New Orleans narratives, Desire/Florida demonstrates both the consequences of systemic inequality and the power of community-driven approaches to recovery and revitalization.
Quick Facts
- Population: Approximately 3,400 residents (about 60% of pre-Katrina population)
- Demographics: Predominantly African American (95%), with strong multi-generational family connections
- Housing: Mix of older single-family homes, newer post-Katrina construction, scattered public housing units, and some remaining industrial properties
- Historic Significance: Site of the former Desire Housing Project, home to significant civil rights organizing and activism, location of important cultural traditions including second line parades, and birthplace of numerous musicians and artists
Free Spaces
Desire Community Garden & Green Infrastructure Site
Near Desire St. & Florida Ave., New Orleans, LA 70126
A resident-led garden built on reclaimed vacant lots. Locals grow vegetables and flowers while demonstrating stormwater management through rain gardens and native landscaping. It’s a peaceful stop that shows how community care shapes resilience.
Florida Avenue Corridor Murals & Walkway
Florida Ave., between Almonaster & Louisa Streets
Large-scale murals along industrial walls celebrate neighborhood history, civil rights activism, and everyday life. This open-air art route captures the spirit of Desire/Florida — creative, proud, and community-driven.
Bunny Friend Park
1903 Desire St., New Orleans, LA 70117
A vital green space for the neighborhood with sports fields, a playground, and shady areas for picnics. The park hosts local events, youth programs, and community gatherings year-round — all free to the public.
Florida Avenue Canal & Greenway Edge Trail
Runs parallel to Florida Ave., near the Industrial Canal Bridge
A quiet, open public path where you can walk or bike while viewing the area’s stormwater infrastructure and industrial skyline. It’s a reminder of both the neighborhood’s challenges and its strength in adaptation.
Desire Cultural Preservation Mural & Gathering Spot
Intersection of Desire Dr. & Law St.
An evolving outdoor cultural site with murals, community signage, and local art honoring the legacy of the Desire Housing Project and neighborhood musicians. It’s a living monument to the area’s Black cultural history.
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